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      American Family - Exhibition of the work of Cristóbal Valecillos in San Francisco

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      March 29, 2013 - April 26, 2013

      Friday   6:00 PM - Friday 8:00 PM

      49 Geary
      San Francisco, California 94108

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      EVENT DETAILS
      American Family - Exhibition of the work of Cristóbal Valecillos

      Cristobal Valecillos Solo Exhibition, American Family, at The McLoughlin Gallery

      The McLoughlin Gallery is pleased to introduce a solo exhibition, American Family, of Venezualan artist Cristobal Valecillos.

      Join us at the Opening Reception
      Friday, March 29, 2013
      6:00 pm to 8:00 pm

      Works on view from March 29 - April 27, 2013


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      About the Exhibit

      The McLoughlin Gallery is pleased to present American Family, the debut solo exhibition of Venezuelan native, LA based artist Cristóbal Valecillos. Through the use of photography the artist captures the amalgamation of cultures
      and heritages that make up a contemporary American family transposed inside a cardboard home. A full-scale
      replica of an American house made entirely from paper and recycled material will be on display during the
      exhibition. Pushing through cardboard doors, visitors will be immersed into a transient existence.


      In his previous body of work, A Cardboard Life, Valecillos satirized the archetypal wealthy American contemporary
      home. Meticulously coiffed models dressed in paper garments posed theatrically as family members in domestic
      settings made entirely from cardboard materials. The artist created an eco-realm of beauty, exposing the exquisite
      impermanence of fashion and the transient nature of existence.


      Valecillos' new body of work delves deeper into the realm of today’s American family. Responding to the diversity
      of American society, the artist comments on the United States as a country comprised of an ever-changing mix of
      immigrants and locals of different heritage. The American Family addresses this fusion of different backgrounds,
      ethnicities and cultures in flux. It is exactly this variation and multiplicity that makes the American family a
      captivating subject for the artist to explore.


      Combining subversive social commentary with a unique method of delivery, Valecillos succeeds in breaking down
      all boundaries, balancing firmly on the razor edge of contemporary art. The monochromatic scenes in American
      Family are social snapshots with an environmental narrative. Cardboard is the vehicle for the story, and by clever
      manipulation the artist imbued it with new life. Through the fine crafting of paper products recycling becomes
      elegant.


      Valecillos has two decades of artistic experience in the direction of television commercials and music videos. His
      trademark editorial style and provocative narrative is apparent in his former and current projects with artists such as Justin Bieber, Jennifer Lopez, Britney Spears and Madonna.

      Categories: Other & Miscellaneous

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