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      Bite Presents 'Minds On Metrics' with Pelin Thorogood, CEO of Anametrix in San Francisco

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      July 17, 2013

      Wednesday   6:30 PM - 8:30 PM

      345 Spear Street
      San Francisco, California 94105

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      EVENT DETAILS
      Bite Presents 'Minds On Metrics' with Pelin Thorogood, CEO of Anametrix

      Your customers are engaging with your brand across an increasing number of channels – traditional, social and web. How effectively are your marketing efforts reaching, acquiring and retaining customers in this increasingly multichannel world? Do you have a holistic view of marketing performance across the entire customer journey? 

      Join us at 6:30 p.m. July 17 at the Bite SF office for the first discussion in our new “Minds On” Powerful Thinkers Series – featuring impassioned metrics-driven marketing evangelist Pelin Thorogood – to discuss optimizing your marketing effectiveness through real-time multichannel analytics.

      CEO of the analytics firm Anametrix and an Executive-in-Residence at Cornell University’s Johnson Graduate School of Management, Pelin will speak to the challenges marketing teams face in a world that combines traditional media with multiple social and web touchpoints, and discuss the emerging best practices in measuring and maximizing the effectiveness of each marketing channel and program.

      You’ll walk away with insights on:

      • the seven keys to effective marketing.
      • how to gain a holistic view of marketing mix performance across the entire customer journey.
      • how earned media impacts paid media efforts.
      • choosing the right metrics to improve marketing effectiveness.
      • how to leverage multichannel analytics to drive predictable marketing results.

      RSVP for this free event before seats fill up.

      Categories: Conferences & Tradeshows | Sales & Retail

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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