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      COMMONWEALTH-MLF: Marketing to U.S. Hispanics in the 21st Century--Is there a Better Way? in San Francisco

      • COMMONWEALTH-MLF: Marketing to U.S. Hispanics in the 21st Century--Is there a Better Way? Photo #1
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      September 13, 2013

      Friday  11:30 AM - 1:30 PM

      595 Market Street (at Second) Second floor
      San Francisco, California 94105

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      EVENT DETAILS
      COMMONWEALTH-MLF: Marketing to U.S. Hispanics in the 21st Century--Is there a Better Way?

      MARKETING TO U.S. HISPANICS IN THE 21ST CENTURY: IS THERE A
      BETTER WAY?

      DR. JAKE BENIFLAH, Executive Director, the Center for
      Multicultural Science

      In conversation with KERRY CURTIS, Professor Emeritus, Golden
      Gate University

      Marketing to Hispanics is a billion-dollar business in the United
      States, and leading corporations are investing more than ever in
      one of the nation¹s fastest growing consumer segments. Success in
      this discipline can be attributed to a business model based on
      culture and language. But which culture---American or Hispanic?
      And in which language---English or Spanish?

      As the Hispanic population continues to grow in size and
      diversity, Beniflah notes that the model that drove Hispanic
      marketing for the last 30 years will need to change or at the
      very least expand to support a changing demography. He will
      present a different and more nuanced demographic view of the
      Hispanic market, and discuss what he believes leading marketing
      organizations must do to target Hispanics effectively, and drive
      corporate growth.

      MLF: Business & Leadership
      Program Organizer: Kevin O'Malley

      Time: 11:30 a.m. check-in, noon program, 1 p.m. book signing

      Cost: Members free, $20 standard, $7 students (w/valid ID)

      Categories: Business & Networking | Technology

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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