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      Copywriting Classes at the San Francisco School of Copywriting in San Francisco

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      September 25, 2013

      Wednesday  11:30 AM - 12:30 PM

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      Copywriting Classes at the San Francisco School of Copywriting

      Learn the Secrets of Direct Response Copywriting

      with our 6 week online Copywriting Boot Camp

      Learn powerful direct response copywriting and receive expert feedback and tutoring right from the comfort of your own desk. 

      Are you ready to:

      • Make money writing for clients

      • Advance your career

      • Get more sales for your business

      Direct Response writing is in high demand. Why?  Direct response copywriting is a valuable and sought after skill.  Think about it for a moment.  Great direct response writing delivers real and measurable monetary results.

      However that message is conveyed – in any medium, it has to be written by someone. Shouldn’t that someone be You!?

      If you want to:

      Make more money writing copy for your own business

      Make a great living writing copy for someone else’s business

      Improve your writing skills to make yourself more valuable in your current job


      Direct Response Copywriting Bootcamp is for YOU.

      Let’s Review What You’ll Learn and What Resources you get at the Online Direct Response Copywriting Bootcamp

      (1)  Write winning copy

      (2)  Analyze and improve existing copy

      (3)  Know what every type of copy must include and must avoid

      (4)  Learn the anatomy of a good piece of business writing – and how that    differs from a great piece of any other type of writing

      (5)  Move forward with confidence and clarity

      (6)  Lifetime access to the course

      (7)  Use the course as a reference to build your skills as you practice and improve.  

      (8)  As you grow and mature as a writer, the content will have new meaning to you as you revisit it. 

      Are You Ready to Get Started?
      Isn’t it time you learned to write copy that gets results and builds your copywriting business and your paycheck?  NOW!  You’ll be in demand.  Great demand.  

      Class Details:

      Date: Wednesdays starting September 25th
      From 11:30am to 12:30pm Pacific Time
      Replays available.

      6 Sessions plus your private group and assignments.
      The private group is where you’ll fine tune and develop your skills.

      Private Group
      All the course material will be posted and provided in a members only group. This where you can get and receive feedback. It will is also where you can network with other course members.

      Class investment: $497 | Early Registration: $449.
      Class log-in info and group access will be sent within 
      24 hours of registering.

      Our Guarantee: 

      If you take the entire course and feel you didn’t get your money’s worth, we’ll be shocked, but we’ll be fair and refund your investment. We’ve removed all the risk and put together a course that we know you’re going to love.

      From Class Alumni:

      “This is a five star intense six week course in a relaxed on-line atmosphere. If you want to write better copy
      this is the class for you.”
      Pamela Dyson Pierre (Author / Writer)

      “I highly recommend the Copywriting Boot Camp

      6-week intensive class offered by San Francisco School of Copywriting (SFSC).”
      Karen Williams Macdonald (Marketing Consultant)



      John Young

      Creative Director
      The John Young Group

      Your Direct Response Copywriting Coach and Teacher:
      A business owner since 1986, Amy is a sought after Business Copywriter and Marketing Strategist with 20 years experience.

      Focused on small to medium size businesses and specializing in writing websites, SEO Copy, eBooks, Newsletters, Email Campaigns, Video Scripts and Persuasive Sales Copy, Amy writes copy that gets YOU results.

      Based in Olympia, WA; Amy is an ‘east coast transplant’ from NYC and Boston. For more information visit:

      What Amy’s Clients have to say:
      Amy has been my writer of choice for the past two years. She has written some great email campaigns, promotional pieces, website copy, video scripts, ads, audio CDs and training materials for me. Quite simply she is the best of the best. She knows our industry inside out and has her finger on the pulse! Finding a great writer is tough. Finding a writer who really understands Network Marketing is almost impossible. Make Amy YOUR choice!

      Cliff Walker

      You are as extraordinary a writer as I thought you would be. I love your wisdom, your expressions and your knowledge of coaching. You have said everything I wanted to say in my head that I was unable to say due to my expression and writing skills .. : ) This is exactly how I want my web content to read, well done, great job! Very happy.

      Sam Abraham | Transformations Coaching Group | Melbourne, Australia

      My book looks and reads great – you got it exactly. I think you did a wonderful ghostwriting job! You really got into my head and I found myself saying “yeah, that’s what I meant” all through the book. Thanks Amy!

      Sue Kopitz | Wet Dog Millionaire | Fair Haven, MI

      Your skills (in my humble opinion) are a lot more than writing great copy. I think your most valuable skill is your flexibility (in that you don’t clock watch) and your ‘whatever it takes to get the job done’ attitude. That flexibility is quite hard to find – it’s like nurturing your clients.

      Jenni Timony | Frankley | Donegal, Ireland

      “Amy Posner is a very talented marketer, with many years of experience in marketing, including writing websites, blogs, newsletters, email campaigns and print materials. I’ve been working with her for close to 15 years and she gets it right every time. Her passion for marketing shows in her brilliant copywriting – she’s written copy for my companies and clients in various industries: internet services, consumers of telecom services, wellness and education. I would highly recommend Amy with no reservations.

      Thomas Nieburg |

      Our Guarantee: 

      If you take the entire course and feel you didn’t get your money’s worth, we’ll be shocked, but we’ll be fair and refund your investment. We’ve removed all the risk and put together a course that we know you’re going to love.

      Class Outline

      Week 1:

      Copywriting Fundamentals - ‘Rules of the Copy Road’

      Creating Big Ideas and Big Promises
      Understanding Features and Benefits and Learning How to Use them  Effectively
      Game Changing Copy Techniques


      Week 2:

      Ads - Headlines and Body Copy

      Headline History
      Why Headlines Matter
      How Headlines Inspire
      Headline in Ads, Web Pages, Sales Letters and More
      Creating Urgency and Specificity
      How to Get Great Ideas

      Week 3:

      Review and Critique 

      Introduction to  Sales Letters
      Creating Leads and Big Ideas
      The Writing Process, How it Works and Finding Your Groove
      Types of Intros and When and How to Use Them
      Bringing Your Reader (Hungrily) Through Your Piece


      Week 4:

      Review and Critique

      Getting Your Letters Read
      How to Start Writing Body Copy
      When and How to Edit Your Writing
      Finding Your Way in to Your Content, Your Piece, Your Ideas
      Research ? Online vs. Offline ? Why and When


      Week 5:

      Review and Critique

      Writing Copy for Lead Generation
      Creating Powerful Calls to Action 
      Writing Response Devices (this one technique will set you head and shoulders above most copywriters)


      Week 6:

      Review, Critique and the Big Picture Wrap

      Your Questions Answered Live
      Finding Your Niche
      Different Types of Copy and Copywriting Opportunities
      Building Solid Copy Chops


      Categories: Conferences & Tradeshows | Sales & Retail

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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