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      The Management of SaaS/Cloud Customer Lifetime Value in Redwood City

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      May 22, 2012

      Tuesday   7:00 PM - 8:45 PM

      1300 Island Drive
      Redwood City, California 94065

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      The Management of SaaS/Cloud Customer Lifetime Value

      The Management of SaaS/Cloud Customer Lifetime Value

      Mikael Blaisdell, Publisher: The HotLine Magazine

      Who Should Attend: SaaS/Cloud CxO's, Customer Success Management Professionals

      Tuesday; May 22nd, 2012 7:00 - 8:45 PM

      Training Room

      1300 Island Dr.

      Redwood City, CA

      Advance Registration Required

      Customer Lifetime Value is one of the essential metrics for any SaaS/Cloud application vendor. CLV is what remains after the CAC, Customer Acquisition Cost, and the CRC, Customer Retention Costs, are subtracted from the revenues of the relationship. The actual duration of that relationship, therefore, is of paramount importance - far too vital to be left unattended. What are the milestones of the customer lifecycle? Where are the vulnerable points of potential churn? How should customer portfolios be segmented into up-sell, cross-sell and renewal workflows? Who should authentically "own" the profitability management of the ongoing relationships? Join Mikael Blaisdell, Publisher of The HotLine Magazine, for a thought leadership session on the realities of CLV and effective customer retention in the SaaS/Cloud sector.

      Sponsored by: Scout Analytics Inc.

      Scout Analytics [ ]is the leading provider of revenue intelligence solutions that enable software-as-a-service companies to leverage behavioral analytics to maximize the lifetime value of customer relationships.

      Location and refreshments provided by: Zuora Inc.


      7:00 PM - Doors opon for registered attendees

      Refreshments & Networking

      7:30 - 8:15: Mikael's Presentation + Q&A

      8:15 - 8:30 Scout Analytics

      Privacy Notice: By registering for this event, you are agreeing to receive emails from Mikael Blaisdell & Associates and the event sponsor. You may unsubscribe from such emails at any time if your preferences change.

      Categories: Sales & Retail

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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