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      Marketing to U.S. Hispanics: Is there a Better Way? (MLF) in San Francisco

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      September 13, 2013

      Friday  12:00 PM - 1:00 PM

      595 Market Street (at Second) Second floor
      San Francisco, California 94105

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      EVENT DETAILS
      Marketing to U.S. Hispanics: Is there a Better Way? (MLF)

      Dr. Jake Beniflah, Executive Director, the Center for Multicultural Science

       

      In conversation with Kerry Curtis, Professor Emeritus, Golden Gate University

       

      Marketing to Hispanics is a billion-dollar business in the United States, and leading corporations are investing more than ever in one of the nation¹s fastest growing consumer segments. Success in this discipline can be attributed to a business model based on culture and language. But which culture ­- American or Hispanic? And in which language ­ English or Spanish?

      As the Hispanic population continues to grow in size and diversity, Beniflah notes that the model that drove Hispanic marketing for the last 30 years will need to change or at the very least expand to support a changing demography. He will present a different and more nuanced demographic view of the Hispanic market, and discuss what he believes leading marketing organizations must do to target Hispanics effectively, and drive corporate growth.

       

      MLF: Business & Leadership
      Location: SF Club Office
      Time: 11:30 a.m. check-in, noon program, 1 p.m. book signing
      Cost: $20 non-members, MEMBERS FREE, students free (with valid ID)
      Program Organizer: Kevin O'Malley

       

       

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      Categories: Conferences & Tradeshows

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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