Startup Marketing Mindset Workshop
About: This is class 1 of a series of workshops on marketing. Classes can be taken in any order and individually.
Marketing is the ultimate challenge for any business. Most businesses rely on marketing as their strategic competitive advantage. Having the right marketing mindset can tremendously improve the performance of a company. The absolute most important priority for any business is to have an appropriate marketing strategy.
This is a 4 class series on Marketing.
Each class focuses on a different aspect of marketing, together the classes make up the Marketing Mindset Series of Workshops.
Class 1: Marketing mindset workshop
Class 2: Content marketing
Class 3: Marketing with photo and video
Class 4: Brand evangelism
Class 1: Marketing mindset workshop
Marketing is the top challenge faced by all businesses. Do you think your brand can be bigger than Coca Cola? If you think about it for a moment you will realize that every product we use today carved its place in our life at some point in time through marketing.
Regardless of the status of your company; marketing is absolutely the number one most important priority for every business. If the word of your product was to travel around the World, what would you want it to be?
Understanding marketing and having a marketing strategy is imperative to success.
In this outstanding workshop we will teach how to build a marketing mindset. Marketing is a tremendous venture within any business and proper marketing can make a company very successful.
Class 2: Content marketing
Every piece of content created is a valuable asset and needs to be treated as such. Content Marketing requires an understanding of the marketing landscape based on optimization. Avenues available for content marketing are limitless and having the most optimal strategy can save time and effort.
This class is focused on content marketing and is one of a 4 part Marketing Mindset series.
Class 3: Marketing with Photo and Videos
Visual media has the ability to change the World. It is integral to be strategic about how a company publishes its visual media. If used appropriately this tool can yield tremendous marketing benefits. Visual media tells the story of a brand better than any other marketing platform.
Class 4: Brand Evangelism
The power lies with the people; so does the future of your brand. Have you ever met someone who only buys Apple products or someone who only shops at Whole Foods. If your answer is yes than you met a brand evangelist.
Your business also needs a brand evangelist; you of course are your own brand evangelist. In order to be successful a brand needs an evangelistic approach.
Building a successful evangelism strategy can help with customer loyalty and repeat business. It is almost integral for brands to keep Brand Evangelism in mind from the very beginning of their existence.
Schedule: The Marketing Mindset Workshop takes place weekly on Tuesday evenings from 6:00 PM – 8:00 PM consecutively. Students purchasing the 4 class set must attend all classes within a 4 week period with the exception of Tuesday August 20th when there is no class.
How to Register:A. Please sign up on eventbrite: http://startupsaturdays.eventbrite.com/B. If you are already on Eventbrite then please select the number of tickets you would like to purchase from above. C. If you have an employer sponsored education program then please contact us at: classes@startupsaturdays.netWe can work with various reimbursement and employer sponsored educational programs.
Early Bird Special: Please check our eventbrite site for the early bird specials. ~~~Startup Saturdays - Complete Listinghttp://startupsaturdays.eventbrite.com/~~~
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