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      SWMRS (album release party!) in San Francisco

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      February 15, 2019

      Friday   8:00 PM

      155 Fell Street
      San Francisco, California 94102

      SWMRS (album release party!)

      with KUROMI, plus DJ Aaron Axelsen (popscene/ALT105.3)
      Within the opening bars of SWMRS second LP comes a sea change. You think you're in familiar rock territory with the Oakland-formed quartet when suddenly an electronic beat kicks in that throws you for a loop. The same thing happens throughout the ten tracks that make up Berkeley's On Fire -- the band's most urgent, electrifying and groundbreaking record to date. One of rock music's biggest challenges is overcoming the understanding that it's a genre heavily indebted to its own sense of history. Cole, alongside bandmates Max Becker (guitar, vocals), Joey Armstrong (drums) and Seb Mueller (bass), found that in fragmenting and deconstructing that history, there is new territory to be won and something brand new to be carved. When the Becker brothers were growing up and first heard the Ramones and The Clash they heard authenticity and rawness. Over the past decade, rock has become a dirty word for a variety of reasons, conjuring images of out of touch, unoriginal nostalgia. SWMRS want to reclaim the word, make it cool again. After all, the childhood friends have invested their whole lives in the art form, having started playing shows in their local Bay Area at the ripe age of 13.In 2016, SWMRS put out their first record Drive North themselves on their own imprint, Uncool Records. The DIY move paid off in spades with acclaim from Rolling Stone, Noisey, Nylon and Billboard.In Spring of 2018, the Oakland band drove south to Los Angeles to work with envelope-pushing producer Rich Costey (MUSE, At The Drive In, Death Cab for Cutie). Over two months they pushed and pulled the ideas they'd been working on since their last record, resulting in something you've never before heard from SWMRS -- or any contemporary punk band for that matter. Costey took a sledgehammer to any preconceptions about what the foursome should or could be creating. Genres be-damned, sonic limitations out the window, this was an exercise in grand experimentation, and has more in common with the fun, experimental ethos behind Beastie Boys, Rage Against The Machine, De La Soul,or '90s Bay Area Hyphy rap music than it does any of the band's prior peers. The diversity is indicative of a generation reared on streaming services. SWMRS make music as they consume it -- hyperactively.

      Cost: 15.00

      Categories: Concerts & Tour Dates

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.